Wednesday, February 25, 2009

WPP Group

Client: Fevicol Adhesive
Agency: Ogilvy & Mather

This ad doesn't show the product or the use of the product. Basically, its up to a rational person to figure out that a Fevicol Adhesive is a product that will glue things together, no matter the needed capacity. Interesting idea. I've never heard of this product but it looks like its used somewhere in the middle east or africa. I like the music they selected for the ad. It just gives the ad a final touch somehow.

Client: Sears
Agency: Y&R

At first I thought it was the evolution of bugs or plants in a forest. I like the calming nature of this ad. It's like its a whole new way to look at nature. It looks a bit futuristic in a sense that it looks robotic, and animated. I think it's creative in the way they incorporated tools and products that are used to keep a backyard looking sharp. Neat idea.

Client: Knorr
Agency: JWT Argentina

This ad totally connects with the latin target market. The central message is that "every meal is an opportunity." The kids in this ad basically point out a benefit of talking with their families at dinner. The first kid says "I can learn to speak better" another girl says "I can tell my mom about my boyfriend". Basically this ad revolves around the family which is the main core value in latin american countries. If this ad was aired in America on Spanish channels it would benefit Knorr. My mom uses Knorr but honestly, I don't think its because of the commercials, but simply because it is a good product.

Client: T Booth
Agency: Grey CANADA

I like this commercial because they advertising the simplicity of the product by using an elderly women. I think some people could be offended because it's sterotyping the elderly with dementia. This ad is a little hard to understand and even the one that is official on the Web site. It sounds like jibberish during most of the time. I also don't like the obvious turns at the end of the ad. I know the old lady is about to cross the street, but she's old, she can't turn her head so fast. I still like the ad.

Saturday, February 21, 2009


Kill the Gun

Client: Choice FM
Agency: AMV BBDO

This ad doesn't need to show the last few frames of the kids head blowing up to show people what would happen. Anyone capable of an imagination can visualize in an instant what would happen to the kids head as a bullet would impact. Message is understood with no copy, it's the cause that they display at the end.
Agency: DDB

There is research that proves that kids imitate what they do on TV. Now, I had to take a close look at the ad, the gun is actually made of legos. So, that would make a parent think "Why the heck am I going to buy legos for my kid if that's what they are going to do?" I think this is a terrible ad. The copy says "kids shouldn't watch too much TV, and duh everyone knows that. The issue the should have looked at was the quality of TV kids watch. This ad in no way brings lego into a good like...shame on you DDB. And by the way the locker in the background is from IKEA...100% sure%

Agency:TBWA\NEBOKO, Amstelveen, The Netherlands

A beer commercial I actually like. No product attributes, just a bunch of men in love with the heineken and the walk-in fridge. I would like a closet like the women's though...I must dream on.

Client: MTV
Agency: 180 Amsterdam

Not the typical ad I would like because I'm not a big fan of animation, well at least this type of animation. In my opinion it does a good job of speaking to the MTV crowd. Well, my 15 year old brother was entertained briefly so, it's good. Cool way to present the message to "Switch", other ad agencies also contributed to this campaign. There is a whole series on "Switch"

Client:HP TouchSmart PC: Maestro
Agency: Goodby, Silverstein & Partners, San Francisco

Apple beat that! I'm a PC until I can afford to be a MAC, anyways, this touch smart PC looks pretty cool. It does remind me of an apple commercial, maybe its the whole screen thing and the visuals. Basically the role off the main product attribute, that it's a touch screen. Cool puffery.

Client: Nationwide
Agency: Dieste...yes, they shortened the name and chopped off Harmel & Partners.

Simple little ad, looks like someone just recorded it with they home video camera, but that's the point. Don't talk and drive, I like that. I wish everyone in America could watch this ad. True story the way people drive while on the phone. I must say I am responsible as well for such behavior, but I promise to work on. Back to the critic, Dieste has done some other work for Nationwide using a completely different approach. This ad serves more like a public service announcement. Maybe it Nationwide!

Agency: GSD&M Idea City, Austin, USA

I'm a fan of billboards. Yes, I like the "no more than 7 words" rule for billboards, and it's true. I've proven this advertising rule by nearly getting into accidents on Central Expressway several times. I am easily angered by the dummies that write an entire paragraph on billboards. I like this one. Anyone looking at this can get the point. Go yellowpages! I wonder if the holes are real, well maybe its just photoshop. Whatever, I like it.

Client: ActiveLife
Agency: LatinWorks

My dearest Barbie, what have they done to you? Seriously, this ad totally looks fake. They should have manufactured a real obese doll. I like the idea, I like the way they are showing you the message. So, does this mean that little girls will get fat playing barbie dolls? Yea, nope don't think so. I changed my mind, I don't like this ad, disrespect to the doll and my eyes with this obvious photoshop work. I don't mind a chubby barbie, just don't fake it, make a real fat barbie. I bet it's cheaper than the photoshop too.

Modern day slavery needs modern day Abes. There are more slaves today than at any other time in history. Join the new abolitionist movement at

Agency: Martin | WIlliams

They have 2 other ad that look like this. The other are with the guys but they don't look as fake as this one. Does look like abe but the should made a hat to go along to, or maybe that would have been a bit much. Campaign launched in January of 2008. Have not heard of it, I wonder what happen during the year. It's an okay ad. Other than Ad Lit, I've never heard of Martin Williams.

Wednesday, February 18, 2009

3 Best 3 Worst & Agencies

The Worst

Agency: Arnell Group, NY

SoBe, did they really think people would get thirsty for this beverage..yuck...okay, so maybe it's slightly funny, I'd say a -3 out of a scale 1-10.

Agency: TBWA/Chiat/Day

Seriously, it's pitiful that this is even considered a commercial . It's pretty sad that valuable advertising dollars have to wasted like this...I thought their new campaign was every generation refreshes the world...okay customers...get blown up when you think it's time for a pepsi!

Doritos and employees with a crystal ball
Agency: Goodby, Silverstein & Partners (Embedding disabled by request)

Does this ad make Doritos any more appetizing..does it let the consumer know anything...does Doritos look its just a waste of time and money...this gets no score on my funny scale.

The Best


CocaCola Insects take bottle of coke from a sleeping guy.
Agency: Wieden + Kennedy in Portland

They just keep doing it...that little good feeling you get after you watch a coke commercial.