In my marketing class today my teacher was discussing the fact that she never thought she would see The Rolling Stones advertising life insurance or anything of that nature. One of the topics today was about different generations and their target segments. Its actually pretty funny to think that maybe one day in a far far away future we will see Rihana, Fergie, or Britney advertising something like that. The mere thought is just absurd, but perhaps thats what baby boomers and generation x would think if someone told them that The Rolling Stones would be elevator music one day. Can you imagine? Fergie talking about life insurance "Buy your life insurance now, because you never know how "clumsy" you can be and kill yourself!