Friday, May 8, 2009

New Zealand Radio

Agency:Clemenger BBDO, Wellington
Client: New Zealand Radio

Basically they want to tell the audience that the radio sounds like the taste of fruit cake. At least, that's what I understand. The visual is appealing, mouthwatering, I wonder if it makes the people that look at this actually listen to the radio, I don't think so, but maybe it just serves as a way to give the viewer a visual to remember the radio next time the hop into their car. This is what they said:

"Radio New Zealand is completely independent, so it’s free to speak with the same voice as its listeners. Clemenger BBDO New Zealand brought this voice to life by creating ten model radios, each using unique elements of New Zealand culture. Meticulously crafted by Weta workshop, the radios feature in print and TV. A travelling exhibition of these incredible models is planned, along with digital applications to take Radio New Zealand to more listeners across New Zealand and the world."

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