Thursday, May 7, 2009
Agency: Deutsch NY
This guerilla campaign extended al over Brooklyn to announce the grand opening of IKEA in the area. I think this is a really good campaign because IKEA highlight the way they deliver their products in a huge visual way. People were able to walk inside the big box which was set up as a room inside. It was open to the public when IKEA opened as well. Before then, it was a big brown box. Clever idea.